Live video: a free way to reach new customers

May 31st, 2016

Having direct access to customers is a gold mine for SMBs and with the increasing popularity of live video services it’s just a matter of deciding what to broadcast. The strategies for live broadcasting are very different than pre-recorded video and it’s important to reevaluate how you’ll present company information in this medium.

How business continuity plans can fail

May 20th, 2016

Your service provider, who you have tasked with looking after your company’s IT, has kept your business up and running for the past 10 years. Usually, that kind of longevity in developing continuity plans has resulted to some providers overlooking or underestimating certain issues.

Are your site’s images hiding an attack?

May 17th, 2016

As more and more content management services are released to aid SMBs in online marketing, security risks also increase. One such helper is the image processing service ImageMagick. And while it has proven useful to countless businesses, it is now something you should be concerned about from a security standpoint.

7 Twitter tactics to get more retweets

May 13th, 2016

Managing your company’s Twitter account can be tricky. You have a lot of brilliant things to say in under 140 characters but the problem is getting more eyes on your tweets. What’s worse is that there are other companies competing with you to grab that attention.

Are you sufficiently cooling your servers?

May 10th, 2016

Every business sits on top of a foundation of different building blocks that enable it to operate smoothly and efficiently. One building block that is becoming increasingly essential is IT hardware. Server hardware can be expensive, which is why proper management is vital.

Are you using this effective marketing tool?

May 3rd, 2016

There are many marketing techniques SMBs use to gain clients. Free information products, brochures, and press releases are just a few among many. But how do you know what’s most effective? It all comes down to looking at data and seeing for yourself what’s worked before.