Live video: a free way to reach new customers

May 31st, 2016
Live video: a free way to reach new customers

Having direct access to customers is a gold mine for SMBs and with the increasing popularity of live video services it’s just a matter of deciding what to broadcast. The strategies for live broadcasting are very different than pre-recorded video and it’s important to reevaluate how you’ll present company information in this medium. Keep reading […]

How business continuity plans can fail

May 20th, 2016
How business continuity plans can fail

Your service provider, who you have tasked with looking after your company’s IT, has kept your business up and running for the past 10 years. Usually, that kind of longevity in developing continuity plans has resulted to some providers overlooking or underestimating certain issues. Here are some of them. Over-optimistic testing The initial testing attempt […]

Are your site’s images hiding an attack?

May 17th, 2016
Are your site’s images hiding an attack?

As more and more content management services are released to aid SMBs in online marketing, security risks also increase. One such helper is the image processing service ImageMagick. And while it has proven useful to countless businesses, it is now something you should be concerned about from a security standpoint. Let’s take a minute to […]

7 Twitter tactics to get more retweets

May 13th, 2016
7 Twitter tactics to get more retweets

Managing your company’s Twitter account can be tricky. You have a lot of brilliant things to say in under 140 characters but the problem is getting more eyes on your tweets. What’s worse is that there are other companies competing with you to grab that attention. So what can you do to get more people […]

Are you sufficiently cooling your servers?

May 10th, 2016
Are you sufficiently cooling your servers?

Every business sits on top of a foundation of different building blocks that enable it to operate smoothly and efficiently. One building block that is becoming increasingly essential is IT hardware. Server hardware can be expensive, which is why proper management is vital. Overburdening your systems can lead to an increase in operating temperature, which […]

Are you using this effective marketing tool?

May 3rd, 2016
Are you using this effective marketing tool?

There are many marketing techniques SMBs use to gain clients. Free information products, brochures, and press releases are just a few among many. But how do you know what’s most effective? It all comes down to looking at data and seeing for yourself what’s worked before. We’ve gone through the trouble of doing just that, […]